Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author: W. Chan Kim
Manufacturer: Harvard Business School Press
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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
Author: Jay Conrad Levinson
Manufacturer: Houghton Mifflin
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The 22 Immutable Laws of Branding
Author: Al Ries
Manufacturer: Collins Business
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Author: Al Ries
Manufacturer: HarperBusiness
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
Author: Al Ries
Manufacturer: McGraw-Hill
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Systems Analysis and Design Methods
Author: Jeffrey L Whitten
Manufacturer: McGraw-Hill/Irwin
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The New Positioning: The Latest on the World's #1 Business Strategy
Author: Jack Trout
Manufacturer: McGraw-Hill
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Author: David A. Aaker
Manufacturer: Free Press
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Differentiate or Die: Survival in Our Era of Killer Competition
Author: Jack Trout
Manufacturer: Wiley
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The Fall of Advertising and the Rise of PR
Author: Al Ries
Manufacturer: Collins Business
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Focus: The Future of Your Company Depends on It
Author: Al Ries
Manufacturer: Collins Business
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The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
Author: Jack Trout
Manufacturer: McGraw-Hill
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High Tech Start Up, Revised and Updated: The Complete Handbook For Creating Successful New High Tech Companies
Author: John L. Nesheim
Manufacturer: Free Press
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Positioning: The Battle for Your Mind
Author: Al Ries
Manufacturer: McGraw-Hill
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Author: Marty Neumeier
Manufacturer: New Riders Press
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Jack Trout on Strategy
Author: Jack Trout
Manufacturer: McGraw-Hill
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Alina Wheeler
Manufacturer: Wiley
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Focus: The Future of Your Company Depends on It
Author: Al Ries
Manufacturer: Collins
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The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival
Author: Al Ries
Manufacturer: Collins
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The Power of Unfair Advantage: How to Create It, Build it, and Use It to Maximum Effect
Author: John L. Nesheim
Manufacturer: Free Press
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Differentiate or Die: Survival in Our Era of Killer Competition
Author: Jack Trout
Manufacturer: Wiley
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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
Author: Al Ries
Manufacturer: Collins Business
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Bottom-up Marketing
Author: Al Ries
Manufacturer: Plume
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Big Brands Big Trouble: Lessons Learned the Hard Way
Author: Jack Trout
Manufacturer: Wiley
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Strategic Marketing
Author: Syed Akhter
Manufacturer: Atomic Dog Publishing
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Marketing Warfare: How to Use Military Principles to Develop Marketing Strategies
Author: Al Ries
Manufacturer: AMR/Advanced Management Reports
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A Genie`s Wisdom A Fable of How a CEO Learned to Be a Marketing Genius
Author: Jack Trout
Manufacturer: Wiley
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The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival
Author: Al Ries
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Big Brands Big Trouble: Lessons Learned the Hard Way
Author: Jack Trout
Manufacturer: Wiley
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Focus : The Future of Your Company Depends on It (HarperBusiness Essentials)
Author: Al Ries
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