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Positioning: The Battle for Your Mind, 20th Anniversary Edition Author: Al Ries Manufacturer: McGraw-Hill	The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! Author: Al Ries Manufacturer: HarperBusiness	The 22 Immutable Laws of Branding Author: Al Ries Manufacturer: Collins Business
Marketing Warfare: 20th Anniversary Edition Author: Al Ries Manufacturer: McGraw-Hill	Jack Trout on Strategy Author: Jack Trout Manufacturer: McGraw-Hill	The New Positioning: The Latest on the World's #1 Business Strategy Author: Jack Trout Manufacturer: McGraw-Hill
The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right Author: Jack Trout Manufacturer: McGraw-Hill	Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Author: W. Chan Kim Manufacturer: Harvard Business School Press	Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands Author: Alina Wheeler Manufacturer: Wiley
The Fall of Advertising and the Rise of PR Author: Al Ries Manufacturer: Collins Business