Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author: W. Chan Kim
Manufacturer: Harvard Business School Press
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Author: Seth Godin
Manufacturer: Portfolio Hardcover
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Marketing to Women: How to Understand, Reach, and Increase Your Share of the World`s Largest Market Segment
Author: Marti Barletta
Manufacturer: Kaplan Business
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Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes
Author: Pamela Danziger
Manufacturer: Kaplan Business
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Mind Your X`s and Y`s: Satisfying the 10 Cravings of a New Generation of Consumers
Author: Lisa Johnson
Manufacturer: Free Press
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Winning the Toughest Customer: The Essential Guide to Selling to Women
Author: Delia Passi
Manufacturer: Kaplan Business
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PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders
Author: Marti Barletta
Manufacturer: Kaplan Business
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Marketing to the New Super Consumer: Mom & Kid
Author: Timothy Coffey
Manufacturer: Paramount Market Publishing, Inc.
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BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman
Author: Mary Brown
Manufacturer: AMACOM
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Eveolution: Understanding Women--Eight Essential Truths That Work in Your Business and Your Life
Author: Faith Popcorn
Manufacturer: Hyperion
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Eveolution: The Eight Truths of Marketing to Women
Author: Faith Popcorn
Manufacturer: Hyperion
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Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment
Author: Marti Barletta
Manufacturer: Kaplan Business
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Trillion-Dollars Moms: Marketing to a New Generation of Mothers
Author: Maria Bailey
Manufacturer: Kaplan Business
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The Power of the Purse: How Smart Businesses Are Adapting to the World's Most Important Consumers-Women
Author: Fara Warner
Manufacturer: Prentice Hall
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Priceless: Turning Ordinary Products into Extraordinary Experiences
Author: Diana Lasalle
Manufacturer: Harvard Business School Press
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Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior
Author: Pamela Danziger
Manufacturer: Kaplan Business
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The Mom Factor: What Really Drives Where We Shop, Eat, and Play
Author: Nora Lee
Manufacturer: Urban Land Institute
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Just Ask a Woman: Cracking the Code of What Women Want and How They Buy
Author: Mary Lou Quinlan
Manufacturer: Wiley
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Mass Affluence: Seven New Rules of Marketing to Today's Consumer
Author: Paul Nunes
Manufacturer: Harvard Business School Press
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Dickless Marketing: Smart Marketing to Women Online
Author: Yvonne Divita
Manufacturer: Authorhouse
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Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers
Author: Lisa Johnson
Manufacturer: Free Press
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Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumer - Women
Author: Bernice Kanner
Manufacturer: McGraw-Hill
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Women Mean Business : The Secret of Selling to Women
Author: Judy Hoyt Pettigrew
Manufacturer: Creative Consortium Books
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GenderSell: How to Sell to the Opposite Sex
Author: Judith C Tingley
Manufacturer: Touchstone
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The Natural Advantages of Women
Author: Michele Miller
Manufacturer: Wizard Academy Press
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Eveolution: The Eight Truths of Marketing to Women
Author: Faith Popcorn
Manufacturer: Hyperion
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