Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author: W. Chan Kim
Manufacturer: Harvard Business School Press
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Why We Buy: The Science Of Shopping
Author: Paco Underhill
Manufacturer: Simon & Schuster
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Alina Wheeler
Manufacturer: Wiley
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How Customers Think: Essential Insights into the Mind of the Market
Author: Gerald Zaltman
Manufacturer: Harvard Business School Press
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The Experience Economy: Work Is Theater & Every Business a Stage
Author: B. Joseph Pine
Manufacturer: Harvard Business School Press
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Emotional Branding: The New Paradigm for Connecting Brands to People
Author: Marc Gobe
Manufacturer: Allworth Press
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Managing the Customer Experience: Turning customers into advocates (Financial Times Series)
Author: Shaun Smith
Manufacturer: FT Press
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Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes
Author: Pamela Danziger
Manufacturer: Kaplan Business
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Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers
Author: Bernd H. Schmitt
Manufacturer: Wiley
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Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate
Author: Bernd H. Schmitt
Manufacturer: Free Press
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Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior
Author: Pamela Danziger
Manufacturer: Kaplan Business
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Alina Wheeler
Manufacturer: Wiley
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Author: Martin Lindstrom
Manufacturer: Free Press
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Trading Up: The New American Luxury
Author: Michael Silverstein
Manufacturer: Portfolio Hardcover
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Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
Author: Michael J. Silverstein
Manufacturer: Portfolio Hardcover
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Author: Marty Neumeier
Manufacturer: New Riders Press
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Clued In: How to Keep Customers Coming Back Again and Again
Author: Lewis Carbone
Manufacturer: FT Press
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Living It Up : America's Love Affair with Luxury
Author: James B. Twitchell
Manufacturer: Simon & Schuster
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The DNA of Customer Experience: How Emotions Drive Value
Author: Colin Shaw
Manufacturer: Palgrave Macmillan
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Mass Affluence: Seven New Rules of Marketing to Today's Consumer
Author: Paul Nunes
Manufacturer: Harvard Business School Press
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Building Great Customer Experiences
Author: Colin Shaw
Manufacturer: Palgrave Macmillan
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Trading Up: The New American Luxury
Author: Michael Silverstein
|
Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
Author: Michael Silverstein
|
Building Great Customer Experiences, Revised Edition
Author: Colin Shaw
Manufacturer: Palgrave Macmillan
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