Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
Manufacturer: Random House
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author: W. Chan Kim
Manufacturer: Harvard Business School Press
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The SPEED of Trust: The One Thing That Changes Everything
Author: Stephen M.R. Covey
Manufacturer: Free Press
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Marketing Metrics: 50+ Metrics Every Executive Should Master
Author: Paul W. Farris
Manufacturer: Wharton School Publishing
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Why We Buy: The Science Of Shopping
Author: Paco Underhill
Manufacturer: Simon & Schuster
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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Author: Clotaire Rapaille
Manufacturer: Broadway
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The Long Tail: Why the Future of Business is Selling Less of More
Author: Chris Anderson
Manufacturer: Hyperion
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The Boston Consulting Group on Strategy: Classic Concepts and New Perspectives
Manufacturer: Wiley
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Trading Up: The New American Luxury
Author: Michael Silverstein
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Chasing Cool: Standing Out in Today's Cluttered Marketplace
Author: Noah Kerner
Manufacturer: Atria
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Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
Author: Michael Silverstein
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Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes
Author: Pamela Danziger
Manufacturer: Kaplan Business
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Priceless: Turning Ordinary Products into Extraordinary Experiences
Author: Diana Lasalle
Manufacturer: Harvard Business School Press
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Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior
Author: Pamela Danziger
Manufacturer: Kaplan Business
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Retailization: Brand Survival in the Age of Retailer Power
Author: Lars Thomassen
Manufacturer: Kogan Page
Top 20 - Marketing
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Category Killers: The Retail Revolution and Its Impact on Consumer Culture
Author: Robert Spector
Manufacturer: Harvard Business School Press
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Mass Affluence: Seven New Rules of Marketing to Today's Consumer
Author: Paul Nunes
Manufacturer: Harvard Business School Press
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Emotion and Reason in Consumer Behavior
Author: Arjun Chaudhuri
Manufacturer: Butterworth-Heinemann
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Shopportunity!: How to Be a Retail Revolutionary
Author: Kate Newlin
Manufacturer: Collins Business
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